Recently, reporters from the Chinese qualitative check total bureau learns, the Chinese dairy import and export inspection and quarantine measures for the supervision and administration of established completed, is expected to be released in the near future implementation. The way to integrate the current management requirements, further standardize related work. The future of the milk powder imported from overseas to pass risk assessment and meet the requirements, will not be allowed to enter the Chinese, and relevant operators and agent is a records. In recent years, especially since the melamine incident, the milk powder massive landed in China market and the people chase after hold in both hands, the reporter learned from the market, at present the milk powder brand number has reached more than 100. But it is worth noting that enter the Chinese market with the number and variety of more and more milk powder, milk powder and the quality and safety of events occurred frequently, especially some overseas OEM of the milk powder, often only pay attention to the market and ignore the quality control, and result in some imported milk powder is not in conformity with the Chinese national standard.
The mess of milk powder need to be regulated
Reporter recently from the state general administration of quality supervision recently issued risk early warning information to know, two paragraphs imported from New Zealand and Singapore's baby formula milk powder were detected unqualified. The other according to statistics, in the state quality inspection administration 14 months released since entry unqualified food bulletin list, a total of 34 batch of more than 270 tons of unqualified imported milk powder be destroyed or return, three quarters of them for infant milk powder.
In fact, in recent years "foreign milk powder" continuous exposure out food safety problems, some well-known infant milk powder brand also involved, such as nestle milk powder iodine overweight events, MeiZanChen milk powder metal pollution, abbott recalls, etc.
As food import and export inspection and quarantine and supervision of administrative management department, the state general administration of quality supervision recently came news, at present the dairy import and export inspection and quarantine measures for the supervision and administration of has formulated a complete, and completion of the WTO bulletin process, will be released implementation. This method is put forward for dairy products access to the requirements of the evaluation, and only after risk assessment and to meet the requirements of national was allowed the export to China, for exporters and agent is a filing system.
China's science and technology industry investment management co., LTD., analyst FengChao group of doctor tells a reporter, in recent years, with the Chinese mainland market for high quality dairy products especially the milk powder rising demand, the world the major dairy exporters capacity increase gradually lag, to expand capacity in the process of often can appear "turnip fast don't wash mud" phenomenon, some imported milk powder will appear metamorphism, heavy metal exceeds bid problems.
According to reporter understanding, New Zealand, Australia, the United States, the European Union is China's major dairy source of imports, including from New Zealand and the United States import dairy products accounted for 46% of the total to import and 18%. In 2011, China imported 910000 tons of dairy products, including 450000 tons of milk powder, which from the New Zealand imported milk powder 80%.
FengChao group think in future should further establish import dairy products safety traceability system, for overseas production enterprise's different products to strict classification management, milk powder of raw material, production, sale will be marked. For instance Japan for milk powder of iodine and zinc do not request, if in Japan sales products directly into China, iodine and zinc content will be insufficient.
"False foreign devil" into key management object
Aqsiq related person in charge introduced to the media said, the aqsiq has been in entry and exit link of imported milk powder implement inspection and quarantine. At present, the imported milk powder in the inspection of basically found no safety and health project is unqualified, mainly is the nutrients and trace element does not comply with the Chinese standard.
In theory, the export to China's baby formula milk powder must accord with China's national standard, including for product of vitamin and mineral content should make specific provision. And lax standards, and at present a large number of "foreign milk powder" OEM mode has the very big relations.
"Because of New Zealand and Australia's dairy industry into the threshold low, raw material price cheap, many Chinese enterprises in the local registered a brand, can find a foundry enterprise" listed "to undertake production." Engaged in international trade for many years Mr. ZhangWen milk powder to reporters, some enterprise himself a small mill, through the network act as purchasing agency the way to enter China, this also gives supervision an increased level of difficulty.
At present, in China engaged in dairy products import and export business of hundreds of traders, many traders said their infant milk powder is "100% original installation import", actually products not in foreign sales, this brand were described as "false foreign devil".
In recent years, "foreign milk powder" become capital and enterprise chasing a piece of big cake, which emerged a large number of OEM products. For example, there are a New Zealand milk powder production enterprises, OEM brand have 15, 16, 80% of the products are selling to China. ZhangWen told reporters, many "foreign milk powder" dealers pay more attention to "brand" and profit, and not pay attention to quality, not very good on the quality control, in imported to China for powdered milk before launching milk source from where, nutrition composition whether accord with standard of country of sale and no thorough understanding. ZhangWen think, infant milk powder is for children's health is responsible, not just blindly do market and brand, and to control good upstream link, from formula, production, inspection process must conform to the standard of China, the relevant departments will also strengthen the audit for the dealer.
The milk powder market selection prelude pull up
At present, China has become the world's largest formula milk powder market, and "foreign milk powder" in this market in the dominant position. Not only MeiZanChen, abbott, beauty element and other international brands and foreign OEM production of milk powder to enter the Chinese market, light, wahaha and local enterprises are also looking for overseas mange, hit the "import" brand.
Reporter discovery, whether marketplace or electronic shopping website, imported milk powder than domestic milk powder is the sales situation, some place some brands of the milk powder and even out of stock. A can of infant milk powder, the low end product price for 80 to 100 yuan, and the gross profit was 15% to 20%, and in the high-end product is in commonly 200 yuan of above, the highest gross profit margin can be more than 60%. Domestic partial enterprise through the import mange, upgrade formula etc launch high-end milk powder, profit rate can reach 40% or so, but consumers on domestic high-end milk powder of the nation's business is not high.
For the future "foreign milk powder" market pattern, FengChao group think, high profit margin attracts more and more people into the milk powder market, but the brand the good and bad are intermingled, the future competition will be rising, and ultimately including international four big milk powder brands and domestic brands will dominate the market, and many small brand will be withdrawn from the market.
